Smile Foundation

 

The challenges we encountered with regard to acquiring an online presence for our foundation

Limited resources: One of the biggest challenges faced by an NGO in establishing an online presence through a blogsite is lack of resources. Often, NGOs operate on limited funds and do not have dedicated teams for maintaining digital media platforms.

Technical expertise: Another challenge is the technical expertise required for designing, building and maintaining a blogsite. Setting up a blog site requires specialized skill sets which may not be available within the organization. Consistency: Maintaining a blog site requires a consistent effort in terms of regularly uploading new content. This can be challenging as NGOs have a lot on their plate and often have to prioritize other activities. Generating traffic: Even with a well-designed blogsite, generating traffic and attracting readership can be a daunting task. There is an abundance of online content available, making it difficult for NGOs to get noticed. Content relevancy: Another challenge is ensuring that the content is relevant, engaging and informative. Often, NGOs may struggle to produce high-quality content on a regular basis without compromising their core mission and values.