A YouTube two beneficiaries of Smile Foundation
https://www.youtube.com/watch?v=TRNuzvkqXFg
A YouTube video of two donors of Smile Foundation
https://www.youtube.com/watch?v=fnLdKKwBS0E
Facebook
https://web.facebook.com/profile.php?id=61550753122762
Twitter
https://twitter.com/SmileFound74644
Instagram
https://www.instagram.com/smil.efoundation29/
Smile Foundation four annual events
Fundraising gala- A formal dinner or evening reception where donors and supporters come to donate money to Smile Foundation.
Awareness walk/run-A community event where individuals or teams raise awareness and funds for Smile Foundation cause by participating in a walk or run.
Charity auction-An auction where goods or services are sold to raise funds to support Smile Foundation.
Volunteer appreciation event-A celebration of the volunteers who contribute their time and effort to support the work of Smile Foundation.
Smile Foundation HIV/AIDS policy
Our NGO is committed to reducing the impact of HIV/AIDS globally by integrating prevention, care, and treatment services.
Our policy focuses on providing access to comprehensive and quality healthcare services to those living with HIV/AIDS, advocating for increased funding for HIV/AIDS research, and supporting programs that address the root causes of the epidemic, including poverty, gender inequality, stigma, discrimination, and access to education.
We believe in the importance of community involvement and participation in the effort to end AIDS, and we work closely with local governments, health organizations, and civil society to develop and implement effective strategies.
We strive to promote awareness and facilitate access to HIV testing and counseling services, as well as to distribute HIV prevention materials, such as condoms.
Our ultimate goal is to see an AIDS-free world where everyone enjoys quality health and social well-being.
Smile Foundation online reputation management strategy
We Appointed a media manager. The person is responsible for dealing with the media during crisis and daily posting of content
Prepare a crisis plan. We always have a plan ready to put into action in case of crisis, which can also be changed under different and unique circumstances
Trained employees in media engagement. Since sometimes the appointed person might not have all the answers, employees are also trained to respond to queries about the programs and online learning.
We monitor the stakeholder’s opinions and queries
We form good relationships with Journalists so we could provide information easily in times of crisis and also help grow the organization
We broaden the internet presence
We grow the online visibility
We update and provide information frequently
We use Google algorithms. The algorithm has the ability to reward good content online, serve up fast results, understand what you’re most likely interested in, and even remember that for next time you search.
Smile Foundation integrated brand marketing plan
At Smile Foundation, We help children live a life inspired by confidence and possibility no matter the circumstances. We transform the lives of children affected by facial abnormalities and severe burns through the best possible surgical and psychological care.
SWOT Analysis:
Strengths:
- Dedicated and passionate board members and volunteers
- Established partnerships with other organizations
- Strong social media presence
Weaknesses:
- Limited funding
- Lack of public awareness and recognition
- Limited staff and resources
Opportunities:
- Collaborations with businesses and corporations
- Sponsorship
Threats:
- Competition from similar organizations
Target Audience:
- Children from 3-10.
- Families with young children, who want to be helped
Objectives:
- Increase social media following by 20% within the next six months
- Secure at least two new partnerships
- Host at least one educational event for communities
- Increase donations by 10% over the next year
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